Any Company ,individual, seller, service provider...etc seeking to build a steady online presence for their commodity/service needs to understand the basics of Pay per Click Ads. Without doubt pay per click advertisement rake in the most profits and traffic for successful online retailers. An example of a pay per click advertisement forum is Google Adwords which according to this wikipedia article on AdWords grossed Google a profit of USA dollars $21 billion in 2008. Unfortunately most business in Sub Saharan Africa have little knowledge on how these advertisement platforms work and how to build a brand around them with successful keywords. It is therefore necessary that they consult experts in the field in order to know how to effectively market themselves using the internet. I would recommend visiting and signing up with Reciprocal Consulting.com in order for them to be effectively appraised on ppc management and the basics behind it!
Seeing that advertisers spend money to ensure that your adverts are displayed online and that users actually click through ,it is important that they monitor how this money is utilized and in an effective manner. The need to monitor the performance of advertisements especially with the influx of click fraudsters has led to the development of consultation firms such as Reciprocal Consulting . So don't just sign up for PPC campaigns without first getting good targeted advice from internet marketing industry professionals.