Apsense Online Business Social Network

Apsense is an online business social network where users get paid to come together to share their small business.The site is steadily gaining popularity among Business users Worldwide and is definately a start up to watch when it comes to Social Media Marketing.

The site is a web 2.0 enabled social network that promotes and facilitates the exchange of business networks by providing tools for users to easily communicate, create interest groups and build their own private social networks. Since the advent of the internet it is imperative that Businesses build an online presence in order to tap into the wider internet market that has steadily developed over the years.




African businesses need to utilize social networks such as Myspace or Facebook in order to build a steady presence online.Unfortunately many Africans Businesspersons lack the technical know-how to utilize the internet,some lack the knowledge and some are simply disinterested in online marketing. I believe the African Governments should do more to encourage local Businesses to build an online presence and to take advantage of social media marketing.





             

Apsense offers different tools that can assist African Business to among many other things:

•  Build Business Contacts.
• Generate Traffic for Business Websites.
• Create own Personal Social Networks.
• Create an online Business Center
• Create Discussions, Online Buzz about Product Launches or customer feedback.
• Generate income in the process of carrying out the above activities.

To visit the site and find out more of how it may be relevant  to you or your businness please visit :
http://bit.ly/apsnse

Pay Per Click Ads Management 101

Any Company ,individual, seller, service provider...etc seeking to build a steady online presence for their commodity/service needs to understand the basics of Pay per Click Ads. Without doubt pay per click advertisement rake in the most profits and traffic for successful online retailers. An example of a pay per click advertisement forum is Google Adwords which according to this wikipedia article on AdWords grossed Google a profit of USA dollars $21 billion in 2008. Unfortunately most business in Sub Saharan Africa have little knowledge on how these advertisement platforms work and how to build a brand around them with successful keywords. It is therefore necessary that they consult experts in the field in order to know how to effectively market themselves using the internet. I would recommend visiting and signing up with Reciprocal Consulting.com in order for them to be effectively appraised on ppc management and the basics behind it!

Seeing that advertisers spend money to ensure that your adverts are displayed online and that users actually click through ,it is important that they monitor how this money is utilized and in an effective manner. The need to monitor the performance of advertisements especially with the influx of click fraudsters has led to the development of consultation firms such as Reciprocal Consulting . So don't just sign up for PPC campaigns without first getting good targeted advice from internet marketing industry professionals.

Amy Africa Qlog Website Review!

Amy Africa and her Eight By Eight team; Infinite Web Marketing Solutions have a website called amyafrica.com that may prove very useful for businesses desirous to improve the E-Commerce experience.The site offers unmatched expert advice,tips and techniques for successful e-commerce trading ,online marketing solutions and communication.

What struck me though is that unlike a traditional blog it is interactive, eliciting questions from users and that is why it is called a Qlog.Among the areas the site provides solutions include :

• Search Engine Optimization(Seo)
  
• Website renovation and critique : whereby the team evaluates your online marketing strategy and points out strengths and weaknesses for your implementation and improvement.
• Internet Marketing
  
• Email Marketing (usability & Conversions)
• User Involvement
• Product Presentation
• Selling Techniques
• Shopping Experience

I found their page on E mail capture to be quite informative.I often find unsolicited mail(spam) to be bothersome and unfortunately many businesses make the same mistake by sending unwanted emails. The Amy Africa Qlog suggests that before Businesses engage in e-mail marketing they should first adopt an opt in communication strategy.The thing is to try and get permission from the reader otherwise the strategy would be a waste of time.

Without doubt there are some useful tips on the site which is barely a month old and as the site is an open forum it is expected that there will be tons and tons of information at the site on the various topics in the near future.User's to the site are encouraged to submit questions which are answered on the site!

On a thumbs down note the website is full of click through ads on its side bars which i believe can be an eyesore.If Amy Africa can reduce on that they will be on the way to untold success !You can visit the Qlog at http://www.amyafrica.com

Neverblue ads versus Ad sense

Its not in doubt that Google blazes the trail when it comes to internet marketing!But smaller firms are now getting up their game !I particurlarly have found Never blue Ads the perfect partner when it comes to affiliate marketing!

Ever since signing up with them the experience has been fruitful and the commision checks are my way out to hosting this site on its own domain name.It is ultimately the goal of any blogger not only to generate traffic but also derive appreciation from the target audience.In this venture key ,trustworthy partners are essential.The neverblue advertisement interface is quite easy to use and has customised ads that incorporate well with a websites content.This may not be the blog with the most traffic in Africa but certainly with its current share of traffic and partnership with neverblue ads,i can handle my own!

Make Big Money Through Affiliate Marketing !

Each day millions of blogs are churned in the internet and it is becoming increasingly attractive for many publishers to make their blog earn money !The critical challenge is to build up a critical mass of subscribers and make one's blog stand out so as to enable one earn money especially in Africa, Asian and Arabic Countries! The feat is achievable but one needs to take cognizance of the following:

There is no magic wand to enable one immediately get massive traffic save for

1. Publishing interesting and captivating content


2. Being specific and consistent on what you write


3. Time and effort


4. Minding one's language and dicta


5. Let your blog be visually appealing

The above are just but suggestions (i wouldn't want to reprint the massive suggestions on 'how to' prevalent on the net but you can try johnchow.com for something sensible) not a panacea to getting more traffic .Another Key to succesful monetizing depends on the marketing affiliate/advertising programs one joins.I have found bidvertiser
weblink here to be one of those affiliate programs that is true to its word and realistic in achieving substantial PPC (pay per click)payments .Google adsense and adwords rarely deliver but are a must for a serious blogger as alternative fund generating sources.For the Kenyan bloggers and African bloggers out there intent on monetizing their websites(be it South African Rands,Kwachas,Shillings,Birr,etc) you certainly ought to give BidVertiser a try!and yer ...write blog content thats captivating and really worth it!