20 December, 2016

Jumia Travel Launches “Travel Wednesday"



This comes as a successor to the recently celebrated Black Friday, seeking to extend travel bargains throughout the season.


Nairobi, 20th December, 2016 – Following the successful 2016 Black Friday campaign, Jumia Travel has launched a campaign dubbed “Travel Wednesday” running every Wednesday to Friday on the company’s official website. The campaign’s main objective is to carry on readily negotiated rates referred to as “Dream Deals” with the aim of encouraging and facilitating travel through the year.

With 2017 having been designated as the “Year of Sustainable Travel” at the United Nations 70th General Assembly, one of the major goals for industry players will be to draw policies that contribute to inclusive and sustainable economic growth throughout the seasons in the tourism circuit.

While initially a maximum of 8 hotel deals will run during the promotion, they will in the coming days be increased to a total of 12 deals running until every Wednesday and Friday. “This is designed to meet our customers’ demand to have access to affordable travel options through Jumia Travel. Following the impressive public response on Black Friday, we want to create a new appointment for all travellers, an opportunity to get more deals that we have negotiated with thousands of hotels across Africa,” noted Paul Midy, CEO of Jumia Travel.

The deals have been launched in African countries where the company has been on the forefront in providing accommodation and travel packages within the means of most travelers. They include Nigeria, Kenya, Uganda, Tanzania, Ivory Coast, Cameroon, Senegal, Ethiopia, Ghana, and Algeria.

As in the case of Black Friday, the Dream Deals will also be co-marketed across all Jumia ecosystem in the countries they operate in. “More than 25% of our Black Friday bookings came from the Jumia ecosystem. Thus, it is vital to continue working closely with our sister companies to increase the traffic of the customer, as this was the main objective of the rebranding” added Midy.

Other channels through which the Dream Deals will be run include Jumia Travel’s social media pages, newsletters, and SMSs among others 

04 November, 2016

Ways Technology-inspired Trends Have Shaped the Travel Sector


Different sectors have experienced the reign of technological innovations in different ways, but perhaps it’s the travel sector that has gained more than any other. From search, to bookings, transport, payment, in-room entertainment and even itineraries; the sector continues to enjoy fresh discoveries that would have been passed as wishes not so long ago. Here are five of the current tech-inspired trends taking over the travel and tourism sector.

Rise of the DIY Traveler
The do-it-yourself customer is definitely on the rise. This trend is catapulted by technology, and a tech-savvy Millennial community that seem to prefer clicking to speaking. Travelers are becoming more and more independent, aided by technology that virtually covers all aspects of travel. It’s however important for travel companies to be careful not to lose their human touch, which possibly will be the only thing separating them from a myriad others offering similar service.

Multi-device operations
Cross-device use during the search and booking process has become the norm more than the exception. Travelers now rely on desktop, tablets, and smartphones to aid in their decision making process. For instance, a study by travel.jumia.com on internal booking trends reveals that, while short stay customers will have no qualms going through the whole process of pre-search and actual booking on a mobile devise, long stay customers are more likely to take their research on a desktop device (bigger screen), while completing their payments via mobile option. The use of cross-device while booking is also supported by the rise in smartphone penetration, mobile payment options and the characteristic convenience book-as-you-go.

Wearable Technology
Wearable technology is basically pieces of hi-tec solutions that you literally wear around your sleeve, neck, wrist, eyes and the like. The most common of this is perhaps the smartwatch and Google Glass. This advancement in technology allows travelers to perform digital tasks without reaching for their smartphones therefore enriching the whole experience and adventure. It’s now common to spot wrist bands that double up as storage gadgets, bracelets that can monitor heart rate and body activity as well as the futuristic forecast of smart shoes supposed to guide travelers in new cities.

Trending: The Sharing economy
The emergence of ride sharing services, accommodation and even workspace is a high impact trend in the travel sector. Travelers now have the option of booking a hotel, or lodging up with locals who give up some of their extra space to accommodate a ‘stranger’ at an agreed fee. The idea of airbnb.com, couchsurfing.com, Uber ride share and such are great examples of this rapidly rising trend. Travelers also find it useful to pop into shared workspaces that allow per day usage fee if they want to work while on the road. Away from that, it’s now common to find online travel communities formed by members looking to cut on costs by traveling together or taking advantage of group fees.

The Mobile-first Market
Mobile has become the first point of online contact for the larger fraction of the traveling population. It’s convenience also gives a boost to the rising prevalence of mobile bookings. Therefore, adoption of mobile apps by travel companies is vital for both marketing and positioning purposes. Booking apps should be designed with an impressive user experience to enable a hassle-free process when accessing and navigating a company’s website.

31 October, 2016

I&M Bank Allocates Sh300m for Social Investment This Year

October 31, 2016: I&M Bank has set aside Sh300 million for investment in project that empower members of the community in which it operates, the Bank’s Executive Director Mr. Sarit S. Raja Shah has said. 
Sarit Shah -Executive Director I&M Bank

Speaking during the launch of a two day free medical camp at St Martins Kibagare Primary School in Loresho, over the weekend, Mr. Shah said the Bank was reaching out to the under-privileged population in three social pillars of health, education and environment.

“Each year, I&M Bank sets aside 2% of its pre-tax profits which is kept under a fund to support various social initiatives in the areas of health, education and environment,” Mr. Shah said.
Mr. Shah noted that, in addition to the health initiative, the bank was constructing St. Ann’s Suresh Raja Shah Girls Secondary School, Kairi, at a cost of Sh200 million which is expected to be completed next year.  The bank also set aside Sh4.5 million and Sh3.5 for environment and health initiatives respectively.

“We have broken ground for the school project and the construction is going on,” Mr. Shah said. “We are also actively involved in the conservation of Karura Forest where our staff plant trees and clean Karura River every year.”

The bank has recorded growth in pre-tax profits over the past four years.  In 2015, the Group’s profit before tax reached Sh8.6 billion, Sh7, 480,487 in the years 2014, Sh5, 987,131 in the year 2013, and Sh5, 301,608 in the year 2012.

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