10 November, 2015

Chinabuy brings biggest Chinese Shopping Holiday to Kenya

Singles Day to be marked with drastically reduced prices for 24 hours

Nairobi, Kenya 10 November 2015........Leading international e-commerce group Chinabuy, which was recently launched in Kenya, is introducing Singles Day, the largest Chinese shopping festival, to the Kenyan market this year.
During Singles Day, which is marked on November 11 (tomorrow), drastically reduced prices will be on offer for hundreds of items for just twenty four hours.
Celebrated in China, Singles Day is a day dedicated to singles in the country.  This initiative, which began in the nineties in universities in China has become, over time, a perfect opportunity for shopping.  Consequently, on this special day, virtual stores in China and worldwide offer a range of products with special discounts and attractive promotions.
According to Joe Zoe Zhang, Chinabuy Group CEO: “Kenyans are similar to the Chinese as they are very clever customers who know how to get the best out of a sale day.  We have spread our discount offering thought out that day, when the biggest allocation is at the beginning of the day, just after midnight in the night between the 10th and 11th of November.  It is important to note that the discounts are limited and will be offered based on the principle of first come first serve,”
The Chinabuy Group, which did not have a site for the Kenyan market last year, sold 300 times more than what it sells on a regular day.  Having launched sites in different countries since then, Chinabuy Group estimates that this year the figure will also doubled.
For 2015 Singles Day, the Chinabuy Group through it site in Kenya Chinabuy.co.ke will offer discount on many items on the site.  The sale will start at 12:00 between Tuesday and Wednesday for 24 hours.  Clients who register to the site will enjoy a list of limited coupon codes up to 50% off the regular price and will be able to use it on all items based on the principle first come first serve.
In addition, Chinabuy.co.ke will designate the most attractive products for Kenya which will be displayed on a unique web page and will be sold throughout that day at ridicules low prices.
Chinabuy.co.ke has a 24/7 localised online customer support which is available in both English and Kiswahili and a 365 return day policy for any unused purchased from the site.  The site offers different delivery methods from free shipping to express door to door shipping at a minimal cost.

05 November, 2015

Jovago Now in Somalia; Industry Finally Taps into the Online Market

: NAIROBI, 2015-4-11 Jovago.com has signed up the first of Somali hotels to Africa’s leading online booking platform. This milestone comes at a time when the global hospitality industry is shifting gear in response to the e-Commerce wave sweeping through the sector.

Commenting on the new entry, Estelle Verdier, Managing Director for Jovago.com East and Southern Africa expressed her optimism in the country’s rebirth process  quoting that, “Jovago transcends every border, as being in Somalia means being everywhere in Africa. She went on to note that, “the country has attracted new attention from Africa and beyond owing to the many aspects put in place for its reconstruction. Jovago therefore is seeking to align Somalia’s hotel sector proportionately with the new age customer trends and purchasing decisions” Analysis by market leaders such as World Travel Market and Euromonitor indicate ever increasing numbers with a market moving 96% of primary travel searches taking place online.

The threat of piracy and Al-Shabab attacks in Somalia’s waters for a long time consequently restricted the country’s internet connection to satellites and Dial up services. This was until late in 2013, when Liquid Telecom introduced the country’s first fiber optic broadband link in capital Mogadishu; finally marking the first phase of opening up Somali to the world of opportunities on the World Wide Web.
Part of this, as Shiraar Hared Rage the CEO for Idman Ocean View Camp in Mogadishu cites is ensuring that Somalia’s hotel sector also benefits from this new culture. His hotel, which has been operational since 2004 has embraced social media as part of its strategy to remain visible in the market. According to the entrepreneur, internet marketing not only paves way for building relations with previous and potential customers, but also helps businesses in cutting costs incurred through communication.
Mogadishu, has seen a new awakening and rise from years of anarchy with long closed embassies re-opening and hitherto abandoned government offices springing back to life. It’s also home to diplomatic organizations as well as institutions of higher learning with a tech-hungry youth population that will benefit majorly from reliable internet connection.
Owing to the recent progress in fighting the Islamist militias and the establishment of the African Union, United Nations and US backed Federal Government, Somalia may finally be on her way to leaping benefits from a well-established telecoms industry. According  to BuddeComm, a global independent telecommunications research and consultancy company, the country is on to a better connected future with a 58% penetration in mobile and 2.1% internet penetration rate forecasted by the end of 2015. Security remains the key to the country’s stability that will pave way for infrastructure and development. As for now, the population will have to trust in the country’s rebirth process.


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