Coke & The Olympics 2008:
During the Olympic Coca took the opportunity to stamp their authority as market leader and brand to reckon with by unveiling new advertisements under 'The Coke Side of Life' campaign through themed adverts inviting people to 'connect with the world over a Coke'.The impressive Coke adverts featured Olympians Yao Ming and LeBron James engaging in a friendly, animated "face-off" -- backed by two troupes of choreographed icons representing their respective cultures.The spot celebrates the athletes' competitive spirit and cultural diversity, while showcasing
Coke is now engaging in a brand advertising strategy to market their drink as Sexy and alongside this comes new design aluminum bottles ,fresh cool looking coolers and other visually appealing bottle designs!
For one though i must say of all their branding strategies..living on the Coke side of life really didn't impress me as much as it should and i bet many of you would agree with me but i hope its new re branding strategies will meet up to consumer expectation's for this global brand and now...here are the design bottles(as above for more mashups please visit this site) and the sexy appeal ....
What about the quality? Here in India so many people got affected through it. Attraction only is not enough friend, right?
ReplyDeleteHI how are you? Thought I must tell you that after reading your blog and watching the ads, I was inspired to explore the new campaign and Coke Lite's repositioning a little further; check out the analysis at : http://www.trendtraction.com/2008/08/brand-repositioning-coke-zeros-bravado-vs-coke-lites-feminine-touch/
ReplyDeleteThanks Vince for the link...just read about the South African advert!
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