TECNO launches a 3G smartphone as It Eyes the Youth Market

29^th November 2012, Nairobi, Kenya– TECNO  announced the introduction of the N3, its latest range of Dual SIM 3G Android Smartphone in Kenya in partnership with Qualcomm. The new phone model known as N3 and it will be soon on sale in outlets countrywide. The phone model is linked to a new communications campaign dubbed “Be Yourself” that is aimed at connecting with the youth market. 

Speaking during the press conference, Vice President of TECNO, Arif. Chowdhury said “The youth in Africa are vibrant and constantly want to stand apart with their own identities. As a mobile phone company, we understand the need to constantly engage them and TECNO as a brand is committed to connecting with the African youth’s motivations and passions.”

Mr. Chowdhury added, “The TECNO N3 is designed specifically for the young African consumer and offers a great mobile phone experience, with access key features that young people look for such as social networking, access to thousands of apps and entertainment at a good price point. We are using the Be Yourself campaign to introduce this phone model because we feel it’s the best platform for us to connect with the youth.”

TECNO has partnered with Qualcomm, a world leader in 3G and next generation mobile technologies to provide N3 with a powerful chipset of Qualcomm Snapdragon MSM7225A, which packs everything you need for a best-in-class experience on N3, which will give consumers the best 3G smartphone experience expectantly.

The trendy 3G Smartphone runs on the high performing Android 2.3 operating system, supports both 2G and 3G networks and is powered by 1GHz processor to allow consumers to enjoy a higher Internet speed and a faster running speed. And it’s dual SIM phone.

In addition, TECNO N3 comes with a variety of apps that allow the consumer to connect to their social networks with ease and especially Flash Share. Flash Share is unique transfer software that allows one to share files in any format and size in group at an amazingly fast speed. The most interesting point is that you can just slide a picture and transfer it to another phone in a second. TECNO also says that another unique app PalmChat, a free chat app that can connect with friends across all platforms, will be preloaded on N3 soon. And what is specially worth taking a moment to flag is that you can look for new friends via PalmChat only by shaking the phone.

 “We are always endeavoring to provide customers with appealing mobile communication products with superior quality and agreeable services. By partnering with these key corporates, we believe that we will meet our consumers’ needs and provide them with a one-of-a-kind experience with the N3” said Mr. Chowdhury.

Through this campaign, TECNO hopes to further solidify its foothold in the African market and propel itself even further as a company committed to providing its consumers with high quality mobile phones for the best possible mobile phone experience at a good price point.