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The site which had been under beta testing since November 2005 and is aimed to be a pro -social initiative to empower young people on issues of fundamental concern especially in relation to education,sexuality,morality,human rights,health,discrimination,politics and global concerns.Its emphasis initially targeted low income and minority students who hardly finish high school or join college.The site aims at offering these groups information and resources to enable them see the benefits of pursuing a college degree course and accessing higher education as a means of empowerment.The site provides facts and information on the importance of graduating high school and resources on gaining access to college.The users are able to exchange ideas,video, and other forms of media.
In an attempt to get more youths involved in politics the group recently recruited 51 young citizen journalists in its "Choose or Loose Political Campaigns Coverage " in order for them to collate information on the USA 2008 elections throughout the country with weekly reports that will include short videos, blogs and animation that will be featured in the site.This initiative is being partly funded by the John S and James L Knight foundation,a private journalism foundation based in Miami.
The MTV Think site boasts a membership of over 5,000 individuals and though initially intended and tailor made to suit the US market is now increasingly gaining a world wide audience with membership including some African youths and bloggers.Indeed the youth are taking a pro active stance using the blogosphere to address issues of fundamental concern to them and social networks are providing such a platform.
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