The following info-graphics from a report published by Jovago Kenya's premier online booking website is quite telling. Question-Do you agree with it?
Travel and tourism is the major source of foreign
exchange in Kenya, as well as a major contributor to the national GDP. Although
hampered by numerous challenges, tourism still remains at the forefront of the
economy. With such an important role on the national plate, it’s only prudent
for both government and private stakeholders to keep abreast with global
developments in the industry. One of the major fronts include tapping into e-tourism,
moving away from the traditional tourism trends to the steadily rising world of
savvy travelers. Local companies like Jovago.com are actively re-joining this
call through ensuring that even the most remotely located hotel can be accessed
online, therefore boosting its global presence and leveraging on online
marketing. Here is an info graphic indicating Kenyan online travel habits based
on bookings made on www.jovago.com
Most guests prefer booking into a double room, which will mostly accommodate couples. Solo travelers on the other side will prefer single rooms-with most guests likely to be on business trips. Most of the other rooms (4%) are favorable for family stays as, upon requests may even have space for extra beds or cots. The biggest room occupancy on www.jovago.com hotels is 8 people.
Kenyan
Travel Habits: Info graphics
Across the country and the continent as
well, costs of hotels vary depending on the type of rooms and services that
accompany them. The survey carried through January to April reveals the most
expensive room booked within this period at $328,850 while the least expensive
went at $9 only!
Room Rates
Across the country and the continent as
well, costs of hotels vary depending on the type of rooms and services that
accompany them. The survey carried through January to April reveals the most
expensive room booked within this period at $328,850 while the least expensive
went at $9 only!
Preferred Payment Methods
The advent and globally-enviable growth of mobile
payments in Kenya is well illustrated in the payment trends of guests who book
accommodation via www.jovago.com. Data recorded shows that 60% of guests
prefer to wrap up the transaction via mobile or card payments, while the
remaining 40% opt to pay on arrival.
Length of Stay
The average guest will usually take two days/nights
in a hotel; this in most cases are either on business trips or a quick-fix long
weekend for most working middle class. We however notice that the trend greatly
changes with the purpose of travel. Vacations are generally longer, with the
longest stay going for 30 days.
Preferred Booking Durations
With
an emerging middle class popular for hitting
the ground running, it’s no mean task to have a 63% of our traveler’s
population booking consistently booking in advance of about seven days to check
in date. However, the spontaneous streak is still very live, with a notable 27%
placing bookings just hours to check in. A small but extremely cautious
fraction of guests (6%) do book more
Room Type Preference
Most guests prefer booking into a double room, which will mostly accommodate couples. Solo travelers on the other side will prefer single rooms-with most guests likely to be on business trips. Most of the other rooms (4%) are favorable for family stays as, upon requests may even have space for extra beds or cots. The biggest room occupancy on www.jovago.com hotels is 8 people.
No comments:
Post a Comment