31 October, 2014

Chloride Exide Ltd -Sauti Sol's "Lipala" Dance 'Meme':Are Kenyan Corporates Catching up on Social Media Trends?

Music Videos are becoming a powerful tool in modern day business environment especially in the social media scene, ever heard of  viral video meme remakes of Psys Gangnam , Beyonce's " All The Single Ladies” Carly Rae Jepson’s “Call Me Maybe,” and now the" Sha Nay Nay"(made after the legendary Martin Lawrence character 'Sheneneh Jenkins')  dance trending in the USA. Well corporates and Ad Agencies in the West have discovered the powerful marketing effect available in such self made videos and have gone ahead to make renditions of the same shedding the all suit and tie perception and painting themselves as Social, Friendly, Caring, Engaging...

A Kenyan firm Chloride Exide Ltd with marked presence in the East African Region has caught up on the trend.Here is a video of the firms employees dancing the  MTV EMA best African Act Award 2014 winner " Sauti Sols"

Lipala Dance !The video has over 4,000 views as at 30 October, 2014 though it was published on 27 October, 2014.Will it go viral? talk about free advertisement !

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