18 September, 2014

Nigerian Blogger Linda Ikeji:When Blogging Pays Up Massively !

She has all the reasons to smile after putting her hand to event planning,modelling,book writing and blogging. Blogging paid off.On Tuesday she put up a blogpost flaunting her new 24 Million Naira Range Rover  and since then many Nigerians have turned to blogging to see whether fortune can come knocking her way.

Linda Ikeji with three new Cars
We are yet to see a Kenyan make so much for blogging but the truth is we are heading there.Blogging is so influential case in point is Bizokulu post on being denied a Visa that earned him a second chance with the British Ambassador Christian Turner. However we are yet to see blogging translate into "serious cash" for a Kenyan Blogger. Most get by paltry handouts, tech gadget on loans, petty freebies and events. A few are having engagements with corporates that ends up with lump some payments and hardly a contractual engagement.Some have had to leverage blog associations with intent to generate collective influence, exposure and perhaps then get to the money.

Its true many will say money is not the motivation.But question is wouldn't it be nice  if blogging itself could pay as much as it has done for  Perezhilton, Huffington Post and the Linda Ekeji's of this World ...and if not can it at least self sustain the blog and the blogger? For that to happen however question is are people willing to engage you financially due to the content you write.That can be a ready telling fact.

But that is not really it with the case of Linda Ikeji, she operates a freemium blogger platform , has massive traffic  and a global rank 2,077. What is perhaps telling is that majority of her traffic is Nigerian.It therefore is an indicator that perhaps muchof what she is making is coming from Nigerian based company's or global company's that have an interest of reaching the Nigerian Market.
Point being is that if Kenyan bloggers are to make it rich  then they have to have locally appealing content ,get steady readership and develop influence value that can be sale able to the corporates.

Now if you think you can make money from blogging in Kenya such as Linda Ikeji has please note that it has been a long time coming for her(actually around 7 years), it took hard work, the right kind of content and perseverance.  The best advice really would be keep blogging, write relevant content, be authoritative and not just a rabble rouser and keep at it. You will find it rewarding in many senses(cents)!

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