Sabre Launches New Travel Management Solution for Travel Agents in Kenya

Nairobi: October 22, 2013: The world’s leading provider of solutions for the travel industry, Sabre Travel

Network, has entered the East African market with its award-winning Sabre Red Total Travel solution designed for corporate and leisure travel agencies to manage every part of their business. At the heart of this is the Sabre Red Workspace, a highly configurable platform for travel agencies to shop, book and manage travel, while delivering excellent customer service.

Using Sabre Red Workspace, agents will be able to book air, car and hotel using format-free, point-and-click functionality in addition to managing every part of their business.

Sabre East Africa Managing Director Nazma Jamal said Sabre Red Workspace will greatly simplify bookings by travel agents and enable them generate additional revenue and new sales opportunities.

“The travel agency business is a highly competitive segment of the travel industry. To be successful, travel agents must maximize efficiency and productivity while at the same time delivering excellent and unique customer services, our Sabre Red App do just that for travel agents and their clients.”

Sabre Red Workplace provides travels agents with greater performance, experience and control. Additional tools such as Sabre Security, Business Intelligence, and Client Profiles enable Travel Agents to manage their business more efficiently and Sabre’s newest addition Mywurld™ will give Travel Agents opportunity to increase revenue.

“There is a growing demand from both travel agents and their clients for increased personalization and offers that are targeted to match traveler preferences. With Sabre Red Workplace we are enabling travel agents to merchandise in new ways through the Sabre travel marketplace to support their profitability and customer loyalty strategies,” she added.

The mywurld™ suite of products, will provide Sabre customers with a single solution to manage their GDS bookings and to access global content. The mywurld™ travel platform will enable travel agents to upsell GDS bookings with leisure components such as accommodation, tours and meet & assist by directly working with consolidators. Travel agents can then drive incremental revenues from existing air bookings.

“Sabre has put together a great product that provides travelers with more options in their travel experience," said Kalpa Shah, of Boma Holidays, whose agency is actively using the Sabre system. “Anytime we can add value to our clients and bring hotels and airlines repeat business, it's a win-win.”

Sabre Travel Network provides technology services to the travel industry. It operates the world's largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS).

Its innovative technology connects 350,000 travel agents to more than 400 airlines, 100,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers. More than $100 billion of travel is purchased through this marketplace annually.