Emirates’ travel distribution arm, EmQuest opens office in Kenya

Nairobi: 28 April 2013: EmQuest, travel distribution of Emirates Airline and distributer of Sabre products in the UAE, Africa and the Indian Ocean, further expands its operations across Africa by opening a new office in Nairobi, Kenya, in partnership with Safari Holdings; providing Sabre solutions, sales and services to Kenyan travel agents across the country.

The Sabre Travel Network Kenya office will enable travel agents in Kenya to use Sabre to access a wide range of content, innovative travel solutions and help them manage their customers and grow their business further.

“Our presence in Nairobi demonstrates our significant investment in the African continent which is constantly evolving and is expected to be one of the fastest growing regions in the world in terms of travel and tourism,” said Naz Nizari, Senior Vice-President of EmQuest. “EmQuest is determined to support African growth and be part of the continent’s economic expansion by providing agents across East Africa with an excellent GDS (Global Distribution System) and innovative travel-related services that add value to their business.”
Customers of Sabre will be supported by a local support team, located in the region and benefit from the out-of-hours support provided by EmQuest’s network.

Sabre team led by Nazma Jamal, Managing Director for Sabre East Africa  (4th left) when they met travel agents in Nairobi.

“With the combined support of our partners, dedicated teams and strength of our local infrastructure, we are confident that Sabre operations will grow and prosper across East Africa.  This new expansion reflects our excitement and commitment to expand and explore new dimensions with the agents in this fast-growing region,” said Nazma Jamal, Managing Director for Sabre East Africa, who will be responsible for both the distribution of Sabre and the management of teams in Kenya, Tanzania and Uganda. 

Agents were able to experience the Sabre products and speak to representatives of EmQuest and Sabre Kenya on Friday, 26 April, at a special industry event called Karibuni Sabre at the Best Western Premier Nairobi.

Sabre enters the market with its award-winning Sabre Red total travel solution, designed for corporate and leisure travel agencies to manage every part of their business. At the heart of this is the Sabre Red Workspace, a highly configurable platform for travel agencies to shop, book and manage travel, while delivering excellent customer service.

Sabre’s new graphical view in the Sabre Red Workspace provides agents the option to shop, book and manage travel in a graphical setting. Using this, agents will be able to book air, car and hotel using format-free, point-and-click functionality, making training on the Sabre system, whether for a novice or seasoned agent, simple and easy. More experienced agents can speed through bookings using both the new graphical view and traditional ’classic view’ format. The company will also launch a range of mobile, social media, business intelligence, travel security, and efficiency tools for agencies.

Committed to the highest standards of excellence, EmQuest, a division of the Emirates Group, is the sole distributer of Sabre products in the United Arab Emirates, increasing its Sabre market share from 14 to 40% in in a three year span. In addition to extending the products to agencies, EmQuest is investing in regional distribution solutions to provide content such as tour holidays, travel insurance, mid-back office solutions and online booking solutions to provide agencies with a single, powerful platform to help serve their clients. EmQuest and Sabre have continuously reinforced their commitment to continuously invest and grow in the Middle East and African markets.