This
comes as a successor to the recently celebrated Black Friday, seeking to extend
travel bargains throughout the season.
Nairobi, 20th December,
2016 – Following the successful 2016 Black Friday
campaign, Jumia Travel has launched a campaign dubbed “Travel Wednesday”
running every Wednesday to Friday on the company’s official website. The
campaign’s main objective is to carry on readily negotiated rates referred to
as “Dream Deals” with the aim of encouraging and facilitating travel through
the year.
With 2017 having been designated as the “Year of Sustainable Travel”
at the United Nations 70th General Assembly, one of the major goals for
industry players will be to draw policies that contribute to inclusive and
sustainable economic growth throughout the seasons in the tourism circuit.
While initially a maximum of 8 hotel deals will run during the
promotion, they will in the coming days be increased to a total of 12 deals
running until every Wednesday and Friday. “This
is designed to meet our customers’ demand to have access to affordable travel
options through Jumia Travel. Following the impressive public response on Black
Friday, we want to create a new appointment for all travellers, an opportunity
to get more deals that we have negotiated with thousands of hotels across
Africa,” noted Paul Midy, CEO of Jumia Travel.
The deals have been launched in African countries where the company
has been on the forefront in providing accommodation and travel packages within
the means of most travelers. They include Nigeria, Kenya, Uganda, Tanzania,
Ivory Coast, Cameroon, Senegal, Ethiopia, Ghana, and Algeria.
As in the case of Black Friday, the Dream Deals will also be
co-marketed across all Jumia ecosystem in the countries they operate in. “More than 25% of our Black Friday bookings
came from the Jumia ecosystem. Thus, it is vital to continue working closely
with our sister companies to increase the traffic of the customer, as this was
the main objective of the rebranding” added Midy.
