Hill & Knowlton East Africa appoints new MD

Press Release

Nairobi, 16 December 2010 - Hill & Knowlton has announced the appointment of Alexander Döll as Managing Director of Hill & Knowlton (H&K) East Africa. Previously, Mr Döll was Group Manager in charge of Corporate Communications for Hill & Knowlton Netherlands. He has been with Hill & Knowlton since 2007.

Mr. Döll is an all-round communications professional with broad experience in corporate, internal, and change communication, including media training. He has specific expertise in communication prior to and during organizational restructuring, crisis communications and in the area of corporate social responsibility (CSR).

Dave Robinson, CEO for Hill & Knowlton Middle East, Turkey & Africa said: “We’re very excited at Alexander Döll’s appointment as MD of H&K East Africa. Alexander takes over the business at an exciting time in its development with strong prospects for growth in one of Africa’s most dynamic and promising regions. This appointment also emphasizes Hill & Knowlton’s commitment to the African marketplace through transferring one of our leading professionals from The Netherlands to run this operation.”

Bharat Thakrar, CEO of Scangroup added:  “Hill & Knowlton is committed to improving the level of communications offering in its East African clients and that is why we are happy to welcome to East Africa,  Alexander who will bring to the market significant experience and talent from the complex European market.”

Alexander said: “I am very excited to be working with the talented and ambitious team already in place. The pioneering days are over in East Africa, the competition for both our local and international clients is getting stronger every day which makes East Africa an even more challenging and exciting place to be in at the moment. The communication challenges facing brands in East Africa are the same be it in Europe or America and therefore we are under no illusion of the significant work that needs to be done to ensure brands are communicating effectively with their customers.”

Alexander Döll speaks Dutch, English and German and holds a bachelor degree in Mass Communication and a Masters Degree in Corporate Communication. Prior to joining Hill & Knowlton, Alexander worked as Manager Communications for airport operator Schiphol Group who is active in Europe, the United States and Australia.(END)

Addendum:

Hill & Knowlton have been a worthy partner for this blog therefore congratulations are in order for Mr Alexander Mr Doll.I wish him the best and prosperous times in his new capacity.

Monitoring Social Media For Brand Perception

Monitoring social media has become not only necessary- but vital for modern day businesses in order to gauge brand perception and awareness.A few years back blog posts and its other social media variants (YouTube, Facebook, Twitter a form of micro blogging)were  considered simply as  merely online quips or  random rants of no persuasive value.Social media was more or less 'social play' that had little value for any business save for entertainment purposes or communication between employees.


But much has changed in the last few years. As we move to 2011 we now expect more businesses and organizations to shade off the " cautious engagement "mode of  engaging social media and move to "full deployment".International companies such as Shell & BP learnt that Social media can have tremendous influence over brand perception influencing sales even on an international level. BP 's Gulf of Mexico Oil spill crisis received massive social media backlash last year (consider the following articles on Globe&Mail  and Urlesque websites) the effect of which cannot be ignored. Hence other international brands are taking cue to monitor and respond effectively to brand perception online.

Dell Technologies Social Media Listening Command Centre:

Case in point is Dell Technologies which has established the first of its kind 'A Social Media Listening Command Centre'.According to Mashable Dell's aim is to ensure that they tracking the largest number of possible conversations across the web and making sure that they ‘internalize’ the feedback — both good and bad…



In fact according to this emarketer article  in 2011 , 4 in every 5   American businesses with atleast 5 employees will not only monitor social media but actively engage social media by marketing their products on online social platforms.This is an anticipated 42 % rise from previous years.In fact social media is the new adlib in the marketing mix.

SOCIAL MEDIA AND KENYAN BUSINESS BRANDS:


A question may arise what about local businesses? The local arm of  the communication group Young and Rubicam (see this News item on The Standard Newspaper ,Kenya) recently commisioned a research study that indicates some of the largest Brands are still slow in engaging Africans online especially on social media.But it is anticipated that this will change as market perception morphs.

It goes without say that Safaricom ,Orange and Airtel -the communication giants in Kenya have embraced impressive social media strategies to engage their users on the various social platforms. For example Safaricom has moved from the traditional aspect of having a facebook page to engaging the followers sometimes by carrying out random questionnaires whereby followers stand an opportunity to win airtime. I believe that is a first having monitored social media in Kenya for the last 7 years or so.However i hope that the brands will show more ingenuity in this arena.

How to approach and engage social media seems to be perhaps the enigma of local Businesses. There has been a recent upsurge to utilize PR firms to engage bloggers and social media 'thespians'.In fact most of the Press Releases in Kenya are now being done via Social Media as this is timely ,prompt and cost effective(atleast for the moment).It is suffice to note however that social media may not be as cheap as it seems. In the Western World businesses are having to review their budget as to what sums to deploy when dealing with social media next year .To paraphrase an article on Adage.Com.

Social media is free, right? In some business sectors, the thinking still holds that social media is free, or nearly free. Although earned media -- the value that companies get when their marketing messages spread virally -- is indeed free publicity, there is almost always a cost associated with it, whether it be staffing, creative development or monitoring the results.

The good news is most marketers say they are increasing social-media spending next year. But the actual dollar amounts are all over the map.

PR 2.0 is morphing and it seems to be the dominant propelling factor of Social Media-Business relationships in Kenya.Where it will take us, we adopt a wait and see attitude but notably "Brand Perception online" is the 'In Thing' in successful business marketing now!