Facebook Mobile Use Statistics in Africa(Nigeria Leads in Number of Users)

 
Millions in Nigeria and Kenya Embrace Facebook on Mobile to Share and Connect with Others

Facebook’s mobile momentum grows in Africa
Facebook has shared new statistics revealing that 2.2 million Kenyans use Facebook every day and 4.5 million each month, while 7.1 million Nigerians use Facebook daily and 15 million are active every month.  Almost all these people are coming to Facebook on a mobile device: 100% of Nigerian monthly users are active on mobile as are 95% of Kenya’s monthly users.

This follows the recent announcement that Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook.

Nunu Ntshingila, newly appointed Head of Africa at Facebook, said: “At Facebook, we have a saying that we’re only 1% done, and this couldn’t be truer for Facebook in Africa. I’m only beginning this journey, and I’m already incredibly inspired by the power of connection - from the smallest moments to fostering global conversations. Everyone on Facebook has a story, and I can’t wait to hear the stories from Kenya and Nigeria firsthand.”

Ntshingila continued: “Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication. It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way. I look forward to spending time with businesses across Africa to understand how we can work together.”

Facebook recently opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally. The new office is the next step in furthering Facebook’s investment in Africa and its people. The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).

Ari Kesisoglu, Facebook’s Regional Director for MEA, said: “We are committed to creating solutions tailored to people and businesses in Africa. We continue to spend time with businesses to learn about how we can work together to create better, more flexible and less fragmented ways for businesses to reach people in Africa.”

KEY STATS

Global: Q2 2015

Facebook’s usage and engagement continues to grow:
•          Daily active users (DAUs) – DAUs were 968 million on average for June 2015, an increase of 17% year-over-year. Now 65% of monthly active users are also daily active users.
•          Mobile DAUs – Mobile DAUs were 844 million on average for June 2015, an increase of 29% year-over-year.
•          Monthly active users (MAUs) – MAUs were 1.49 billion as of June 30, 2015, an increase of 13% year-over-year. (This is half of the world's internet population of 3B)
•          Mobile MAUs – Mobile MAUs were 1.31 billion as of June 30, 2015, an increase of 23% year- over-year.
•          Time spent: Across Facebook, Messenger and Instagram, people are now spending more than 46 minutes per day on average.
•          65% of people who use Facebook come back every day.

Kenya: Q2 2015

•          2.2 million total daily active users (DAUs)
•          2.1  million mobile DAU
•          4.5 million total monthly active users (MAUs)
•          4.3 million mobile MAU (95% of MAUs)

Nigeria: Q2 2015

•          7.1 million total daily active users (DAUs)
•          6.9 million mobile DAU
•          15 million total monthly active users (MAUs)
•          15 million mobile MAU (100% of MAUs)

South Africa: Q2 2015

•          7.3 million total daily active users (DAUs)
•          7 million mobile DAU
•          12 million total monthly active users (MAUs)
•          12 million mobile MAU (100% of MAUs)

Employers Now Screening Your Facebook Profile !

Are you job seeking at the moment? Your Facebook profile may just affect your prospect of being hired or not, hence you better start watching what you are posting or sharing around on social media !Statistics reveal that there are more than 750 Million Facebook users at present and 70 % of this users are outside the USA. 50% of the users log in to facebook on a daily basis and what they do inside their Facebook account will now affect their future career prospects.

It is true that use of social media screening is not yet big in Sub Saharan Africa but that does not mean 'its not in use'.While the statistics in this article focus on Facebook screening by employers in the USA the reality is that due to popularity of use, employers outside the USA are finding this form of screening more reliable as it is a credible picture of the personality of a user over a period of time which is not very easy to derive from a face to face interview that lasts a few minutes or hours or as may be demonstrated by academic qualifications.
 
 Career Builder.Com did a survey on Facebook/Social Media Screening in America in 2009 and the results are astounding.Their survey revealed that social media screening of potential employees by employers increased from 22% in 2008 to 45% -that is an exponential increase.According to the survey what are employers looking at from your profile :

• Whether profile provided a good feel for the candidate's personality and fit within the organization -- 50 percent
• whether profile supported candidate's professional qualifications -- 39 percent
• Candidate was creative -- 38 percent
• Candidate showed solid communication skills -- 35 percent
• Candidate was well-rounded -- 33 percent
• Other people posted good references about the candidate -- 19 percent
• Candidate received awards and accolades -- 15 percent 

Negative Attributes from profile that affected employees employability are :

• Candidate posted provocative or inappropriate photographs or information 
• Candidate posted content about them drinking or using drugs
• Candidate bad-mouthed their previous employer, co-workers or clients 
• Candidate showed poor communication skills
• Candidate made discriminatory comments
• Candidate lied about qualifications 
• Candidate shared confidential information from previous employer

In essence the survey reveals that your online habits matter.If you are on facebook those you befriend online also matter.You may just need to sift through their profile photos as it is a ready picture of your kind of social networks and perhaps behaviour.

Crude and provocative behaviour online is not private or just a virtual affair anymore it affects your reputation, business prospects and employability in the real World. With this kind of revelations i guess its time users started watching what they post!

Suggestive Facebook Statuses !

Have you read some Suggestive Facebook Statuses from your female colleagues, friends spouses etc on facebook such as :

• Bra Colors( Red, Blue Black Yellow)
• Foot Size eg. 9 Inches, 6 Inches.. etc
• Season you Prefer: eg Hot and Steamy
• Hair Styles: i.e if its up, write... ON TOP, if held back: FROM BEHIND
  if its down and at either side of the face, write... SIDE BY SIDE
  if it's long & straight, write... GIVE IT TO ME STRAIGHT
  if its just a complete mess, write... EVERYWHERE N MESSY
  if its natural/curly, write... WILD N KINKY .etc
  

It has all over suddenly become popular among the increasingly female users of facebook to post these kind of messages with an innocent belief that no harm but "pun" is intended with many people finding it amusing. 

How are the ladies getting to know which status message to post?Well its seems that women are sending each other string e-mails with instructions to post a  suggestive Facebook status  posts/messages so as to leave men guessing and or thinking "dirty thoughts."

However on close scrutiny;without doubt some of these seemingly "interesting", "funny" messages aimed at testing men amount to "obscene jesting ".Well apparently while the issue is a moral one for conservatives and true Christians the new fad is definately a No Go zone(see the scripture Ephesians 5:4) .They are not  simply Jokes but prurient in nature.To deliberately create in another person a sexually suggestive image with full intent in making the person arrive at a wrong conclusion is not just "harmless fun" it is cruel and can result in very negative consequences. It is better to think twice before you leap in this era of social media networking and rapid transmission of information.

At the same time,in the African context some of these things raise eye brows!

Facebook 3.0 Iphone App Release

All I-phone, I pod lovers will be pleased to know that Facebook 3.0 is now available at the Apple App store. Facebook 3.0 I-phone app interface was released yesterday afternoon 27th August, 2009 and according to the Facebook note , has the following new features:

-See your upcoming Events and RSVP
- See Pages and post updates and photos to Pages you administer
- Write Notes and read your friends' Notes
- Upload videos from an iPhone 3GS
- Upload photos to any album
- Complete photo management (create albums, delete albums, delete photos, delete photo tags)
- Change your Profile Picture
- Zoom into photos
- Like posts and photos
- See the same News Feed as the Facebook website
- Visit links in a built-in web browser
- See all of your friends' friends and Pages
- See mutual friends
- Easily search for people and Pages
- Make friend requests
- Become a fan of Pages
- Quickly call or text your friends
- Create shortcuts to your favorite friends and Pages
- Friends sorted by first or last name according to your settings
- Chat friends sorted alphabeticaly

Without doubt many i-phone users are loving the new release Facebook 3.0 latest version as evidenced in the Facebook i-phone users fan page .Cool......

Most Popular FanPage on Facebook

It is not in dubt that Facebook has revolutionised the way most people communicate online ! Interestingly i went searching for the ape with the most number of fans on Facebook.com angd guess which page proved to be the most popular? You guessed it right : Barrack Obama,s fan page on facebook with 6,026,726 supporters ,closely following it is Coca-Cola fan page with 3, 356,646 fans , followed by the bread spread Nutella Fan page with 3,117,849, then PIZZA fan page , etc. The trend seems to be much interest is placed on Politics, Food, Sports,then more food then movies and movie stars(all celebrities now invest in afan page like the screen shot below of Britney Spears facebook page) in that order!



But what is perhaps telling is that with a fan page a product can be marketed accross millions of people online just with the touch of a button and this should inform the many companies out there wishing to increase their fan baseand or reach a wider market, online utilities such as facebook and twitter are shapping how people are buying products.So Kenyan companies join the online bandwagon or loose out...social media marketing is the in thing!Embrace it...

Blognetworks Facebook Campaign

I am engaging myself in developing a facebook presence using blognetworks -a facebook application!

At the moment i have 23 fans most of whom are bloggers following this blog on facebook, i intend to reach 100 in the next two months.So if you are a fan of this blog and are on Facebook perhaps you may care to follow this blog on facebook and receive the latest post on your facebook profile page.

My bog networks facebook widget is on the side of this blog but i repost it in this blog for your ease in joining:

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Social networks have become a favourite medium of communication online ! Its so easy to trace old acquintances,primary ,high school or college friends and network on Facebook, Furthermore one can can join up facebook on their mobile phones (including Smart phones , i-phones,Nokia and other phones that have internet capacity) and follow up on their friends activities.so if you havent joined up please do so today and then follow this blog on Facebook Today !