This post is in the way of a question for good reason and i hope Google Africa will have an answer to it!I write around four blogs, but siku-moja is my main blog, the number of backlinks to this blog the last time i checked was around 170, im sure it has grown!This blog is featured and has been featured in various forum's relevant to the African Diaspora i.e:
- Blog Africa
- Global Voices online
- Afrora
- Kenyaunlimited
- A post in Mashada
- Kenyaimagine
- World bank Blog etc...
the list is exhaustive yet its page ranking indicating its relevancy dropped from 4 to 3 and now two.I was left wondering, well i have enrolled to Google Webmaster and closely follow the webmaster guidelines including assigning the "rel="no follow"" attribute to outgoing links.I continue to avoid black listed Directories.I further disclose any posts that are sponsored by advertisers.I have 77 subscribers to my feed.The site is listed in various reputable human edited directories, one would think that with this background this site would we well ranked.The truth is that my dormant blogs have better page ranking than this blog!
Perhaps that just my case, so i decided to visit some of the authoritative A-list blog sites in Kenya to see how my fellow bloggers are ranked and this is what i found( i am of the opinion that the Google algorithm is not authoritative in Africa and rates sites in a manner that does not capture "the African Spirit" or experience online:
- Bankelele Page Rank 2
- Al Kags 5
- Afro Musing 5
- hapa Kenya 3
- Jikomboe 6
- Gathara's World 4
- Wanjiku Unlimited 0
- Kenyan Pundit 6
- Mentalacrobatics 5
- Kikuyu Moja's Realm 4
Some of this bloggers are the best in Kenya , have been around for quite some time, write quality posts and are leaders in their niche.I believe its absurd to rank them using the same algorithm that Google will use for blogs in America or the rest of the world.For one i admire Bankelele and his financial blog and believe he more than anything deserves a better page rank.What is relevant and authoritative in Africa may not be perceived the same way in the west.I understand that sometimes google uses human editors /website assesors or raters to be able to rank websites(sometime back i actually received an invitation by a company named Lionbridge UK to manually assess somewebsites and was required to pass a test before being enrolled,though Google denies outsourcing this task).
Its time we advocated for google to rank African websites according to their relevancy in Africa and how the same is perceived locally.I know that is quite a task but getting their current algorithm was indeed a task but they were succesful,i therefore believe such a move is within their means.As they continue to open more offices in Africa , i hope they will also continue to customize the African experience online!