Safaricom New Advert "Niko Na Safaricom"

Many Kenyans are finding the new Safaricom  television advert impressive. It goes without mention that the filming of the advert must have cost the leading mobile telecommunication industry player quite some money.The  costly advert features   the majestic hills at  Suguta Valley south of Lake Turkana , the Longonot Crater  among other mountains and scenic locations of Kenya with a Safaricom choir singing an emotive and captivating themed song "Niko Na Safaricom " sang by a live choir .(See YouTube Video Below)



The remarkable cinematography behind the advert has raised eyebrows and upped the game a notch higher in the marketing ,advertisement and filmography industry in Kenya.Especially coming hot on the heels of a massive marketing campaign and price war mounted by newly acquired Bharti Airtels " Zain" mobile phone operator. With over 16 Million Subscribers Safaricom aims to retain its leading market share and evoke loyalty from its consumers.Thus the loyalty inducing theme"Niko Na Safaricom. Question is will the marketing campaign prove successful without substantive changes in the pricing structure and quality of services ?(the network often proves to be clogged during peak hours especially during Friday afternoons).


The  appeal of the advert was the gist of a discussion in a popular radio show this morning with much accolades being given to it.However in the online socialsphere the conversation is slightly different from accolades such as seen in the blogpost by TechMtaa   to Facebook conversations as to whether the advert was an original concept or in "kind words" a borrowing of  OR rather a remake of the Qantas :Spirit of Australia Advert (YouTube Video below):



I found this to be quite interesting .Seems Kenyans are so well informed nowadays,again this illustrates why the Big Brands ought to  monitor the social-sphere  for meaningful conversations developing around their brands .But without much ado , the advert perhaps is one of the finest and captivating Kenya has seen in the recent past.

IZEA Launches InpostlInks Website

The Leading Social Media Marketing Network company  with a global presence and boasting over 250,000 bloggers membership  IZEA inc will launch Inpostlinks website on Friday 20 November, 2009. The move will come with bold new changes in their Payperpost website by merging version 3 of Payperpost and version 4 of the same.

The new Inpostlinks website will not require bloggers to write sponsored reviews or to endorse a product but to simply insert/integrate links on their website or on web post and earn on a Pay Per Click(PPC) basis.The bold new changes in IZEA 's Payperpost and Inpostlinks websites is aimed at optimizing the value and online experiences for both advertisers(Advertise On Blogs ) and bloggers.Inpostlinks will feature link only opportunities.

Why all the changes? according to the press release:

Thousands of bloggers worldwide have had the opportunity to make money online through IZEA inc's websites by simply writing blog posts from home.It is hoped that the new changes will continue to positively contribute to the development of e-commerce and the realization of a truly global economy online.
Sponsored Conversations

Pay Per Click Ads Management 101

Any Company ,individual, seller, service provider...etc seeking to build a steady online presence for their commodity/service needs to understand the basics of Pay per Click Ads. Without doubt pay per click advertisement rake in the most profits and traffic for successful online retailers. An example of a pay per click advertisement forum is Google Adwords which according to this wikipedia article on AdWords grossed Google a profit of USA dollars $21 billion in 2008. Unfortunately most business in Sub Saharan Africa have little knowledge on how these advertisement platforms work and how to build a brand around them with successful keywords. It is therefore necessary that they consult experts in the field in order to know how to effectively market themselves using the internet. I would recommend visiting and signing up with Reciprocal Consulting.com in order for them to be effectively appraised on ppc management and the basics behind it!

Seeing that advertisers spend money to ensure that your adverts are displayed online and that users actually click through ,it is important that they monitor how this money is utilized and in an effective manner. The need to monitor the performance of advertisements especially with the influx of click fraudsters has led to the development of consultation firms such as Reciprocal Consulting . So don't just sign up for PPC campaigns without first getting good targeted advice from internet marketing industry professionals.

Google Ad Sense Tips: HomeTips.Com Website

I found the following information to be quite useful for publishers/bloggers, website owners desiring to maximize or improve on their Ad Sense earnings. The links are actually official information and can be found on the official ad sense help home page.

First and fore most to maimize on revenue its recommendable that one learns from the masters who are actually raking thousands of dollars just from ad sense alone. I have in mind the website hometips.com .The site has only two horizontal ad units.One after the posts and one on the sides, unlike my blog(shame on me) there is no feeling of clutter! The ad units are simple and relevant to the content of the page!Anothe site worth looking at is Univison.com....the ad sense success story review page has some interesting info on the site.The site has atraffic of around 85,000 visits a day.The traffic is key to its success amd the site has optimized on its Google Ads search campaign!If you hve time ge to read the ad sense succes stories and get useful tips, visit the sites and learn something from their ad display. I believe all of us can benefit from this if we employ effort, maximize on contextual based ads and ad units and keep our online readers satisfied!I have played around with my ad sense ads and my earnings have improved tremendously over the last four months as compared to the two years i have been publishing this blog.And i did not pay anyone for that!You too can blogtimize (if you are a blogger or webmaster)your ads with a little effort on your part.

Other Google tips include:

1. Placement: Display your ad units where repeat users will notice them
2. Formats: Adapt your page design for multiple ad units and limited space.

Twitter-Twittads And Blogging !

Many Western bloggers use twitter to generate traffic and follow up on blogs or on activities of friends of interest.During post election crisis Kenyan Blogger Ory Okolloh of KenyanPundit fame updated her readers via sms using twitter on election violence and this gave birth to the award winning website Ushahidi.Com but the use of Twitter is not so widespread or well known among internet users in Sub -Saharan Africa.

I personally use Twitter ,my twitter account is : http://twitter.com/collinsom92, if you are a blogger and are interested in following me please create a twitter account and click on my link and add me.The benefit of twitter is that you can receive and send tweets through your PDA or Mobile Phone(i-phones) etc.You can update your friends on the go so it is necessary for an enlightened online entrepreneur.So are you one ? its time you started tweeting .

What if you already are on twitter and are following me.I want to share tips on 2 delightful services:

1. Twitterfeed:This service will post your blog feeds to twitter automatically for you .You can customize the service on how often you want your posts updated.
   
2. Twittad: First and only website created to allow Advertisers place ads on Twitter.If you sign up you may just have an opportunity to earn money on ads placed on your twitter account!Perfect site for social website promotion,networking and product placement.Online Marketeers watch this website it will grow big in huge leaps and bounds!
   

Hence you can clearly see that Twitter offers a variety of opportunities and is a fast developing popurlar tool for professional bloggers.Join twitter and follow this blog for updates and tweets on how to maximize and optimize your use of twitter!

Net Audio Ads-Pay per play

I am always looking out for new ways for my readers especially from Africa to make more money online with less effort.

Recently I came across a new innovation that you need to hear about because it may affect the way you earn with your website in the very near future.

As you may know, major television networks are in trouble because their advertising revenue is dropping. They are losing market share at a dramatic pace.

For the first time in history, website owners are sharing in the ad revenue that was formerly spent with the giant TV networks.

Advertisers like Harley Davidson, HBO & Taco Bell are willing to pay you on 100% of your website traffic to make up for the loss of viewers that the big TV networks are experiencing.

Do your online business or blog a huge favor. Stop what you are doing for just a moment and learn how you can earn revenue on 100% of your website traffic.Yes become a successful and most influential blogger

This is a F*R*E*E opportunity that is taking the advertising community by storm.

This is bigger than radio, television and all other forms of media combined!

Get full details here:Pay-Per-Play Link

Neverblue ads versus Ad sense

Its not in doubt that Google blazes the trail when it comes to internet marketing!But smaller firms are now getting up their game !I particurlarly have found Never blue Ads the perfect partner when it comes to affiliate marketing!

Ever since signing up with them the experience has been fruitful and the commision checks are my way out to hosting this site on its own domain name.It is ultimately the goal of any blogger not only to generate traffic but also derive appreciation from the target audience.In this venture key ,trustworthy partners are essential.The neverblue advertisement interface is quite easy to use and has customised ads that incorporate well with a websites content.This may not be the blog with the most traffic in Africa but certainly with its current share of traffic and partnership with neverblue ads,i can handle my own!