Zain Shakes Kenyan Mobilephone Market With New Tariff Rates !

"It takes a courageous person to effect great change"- Zain Kenya has just proved to be that person in their recent  call rate price cuts.In a media briefing at the Hotel Inter-Continental  yesterday, the Managing Director of Zain Kenya Mr Rene Meza  yesterday announced that both pre pay and postpaid Zain Kenya mobile subscribers would be able to call across all networks at a flat rate of Kenya Shillings 3/= per minute and send Short Messages(SMS)at Kshs 1/=.

The bold move has resulted in many Kenyans switching on to Zain from Safaricom which has been the dominant mobile phone operator with the most subscriber base.The move is a harbinger of serious competition for the big players  in the African Telecommunication industry from Indian telecoms giant Bharti Airtel’s following its takeover of Zain’s Africa business two months ago.


The recent SIM registration exercise being conducted by the Communications Commission of Kenya seems to indicate that Safaricom has over 12 million 'active' subscriber base.However the mobile phone operator needs to be responsive to its consumers if it intends to remain relevant both in the mobile phone and data market.Consumers just like politicians have no permanent friends or enemies, service delivery and costs count more than brand loyalty.The price wars are welcome since the beneficiary is the end user !

Antoine Dodson YouTube Video -A Rise To Fame !

Antoine Dodson YouTube Video -A Rise to Fame!

Antoine Dodson, a 24 year old resident of a rundown estate in Lincoln Park Huntsville, Alabama(AL) has in an overnight risen to fame thanks to a video he posted to YouTube ranting on how an alleged rapist/intruder who broke into their house and  tried to assault his sister.   On a local Television News Channel Antoine Dodson made the following comments on the event:

“Well, obviously, we have a rapist in Lincoln Park,’ he told local news channel WAFF-TV ‘He’s climbing in your windows, he’s snatching your people up, trying to rape them. So you need to hide your kids, hide your wife, and hide your husband because they’re raping everybody out here."
The local police in that State have commenced investigation with attempt to arrest the intruder. However for Dodson his YouTube Video rant turned viral attracted  over a Million Hits (reminiscent of the Kenyan 'Makmende's'- Just A Bands ,Viral Music Video).The Dodson Video has inspired the Gregory Brothers to produce a song entitled "The Bed Intruder Rap".The song  has soared to No.3 in the R&B soul chart ranking better than  rapper Eminem  song in the list of best selling songs on iTunes. The simple YouTube Video has not only propelled Antoine Dodson to Fame but has generated him enough income that he is now considering moving his family to an up market area safe from such intrusions(SEE his website).

The Antoine Dodson story simply illustrates the power of social media to thrust seemingly simple idea/issues across a broad spectrum audience resulting in a measure of success. Something’s and or issues are not as simple as they look; social media makes them relevant as people begin to identify with the opinions expressed.

Crowdtap: Getting Consumers Engaged !

This is a Sponsored Post written by me on behalf of Crowdtap. All opinions are 100% mine.

Marketing and public relations is rapidly changing in the era of digital /online marketing. Engaging consumers with an attempt to maintain their loyalty, building brand awareness and creating feedback is the in thing! Imagine working or rather innovating  with  leading brands,start-ups, non profits... etc  to create an award winning product and earn some rewards( may be in the form of cash, freebies or gift cards/vouchers) in the process-all that is possible thanks to a whole new ingenious web platform that you can access if you  Tap In at Crowdtap.com



What perhaps may endear you to Crowdtap is that you as a member, you will have the opportunity to help a charity of your choice anytime you earn cash. 5% of earnings will automatically be donated to the charity of your choice and Crowdtap will match that 5% to make the impact even greater.If you feel more generous you can increase the level of money to be donated to your select charity.That is indeed truly endearing.

The more you engage at the site  by answering questions, completing your bio,surveys  contact info, inviting friends  etc the more points you earn, the points will eventually translate to rewards $$, hence ensure that you sign up at Crowdtap,get crowdtapping and enjoy the benefits of social media marketing .

At the moment Crowdtap is in Beta testing and is enrolling US residents only .However the promoters of the site have assured us that Crowdtap will soon roll out internationally especially in consideration of  its exponential appeal ,potential  and growth!